Our Heritage

I come from a family of entrepreneurs, and Vita Pura is a

natural extension of my entrepreneurial roots.  Pão de queijo,

or cheese bread, is one of Brazil’s most beloved recipes.   

Enjoyed for generations throughout the country, these simple

yet elegant morsels serve as breakfast, hors d’oeuvres, snack,

or meal accompaniment.  You will find them in nearly every home

– often served with a cup of coffee for guests, or with jam or

Nutella® as a snack for kids.


While our products are influenced by our Brazilian roots,

the cheese puffs we’re proud to share with you are inspired

by our travels to different countries. We’ve incorporated

ingredients like jalapeño, truffle, and sundried tomato for

a modern twist on a traditional favorite.